Wood dark clothing for men women more clear

Tommy Hilfiger now has its flagship in the most prestigious district of shopping in the world. A placed 2,000 m2bien shop between Diesel and Fendi, shops at the intersection of 53rd Street and Fifth Avenue in New York. This investment of millions 20 was inaugurated at the beginning of week for Fashion Week. The place is equipped with a decor which is, as the mark, very American. Wood dark clothing for men, women more clear. A huge collage in colours (blue, white, red) Hilfiger animates the wall eager entry with everything what can symbolize America, the wing of an old Cadillac to a boxer short, from an old turntable.

The investment is resolutely optimistic, while the recession has not spared the apparel sector. "Growth will be very low this year, or even zero", prevents Fred Gehring, CEO of the company. The Dutch leader is not so shot by conditions.

A partnership with Macy's

It must be said that in three years he managed a tower of strength. Former boss of European activities of the group, he returned to society to its creator in 2006 with the concours of Apax Partners, for $ 1.6 billion. At the time, brand had lost its shine, especially in the United States, for too preferred wholesale. Fred Gehring then decided to significantly reduce American activity by deleting the distribution out of its own shops. Result: turnover fell at the time of 850 million to 250 million approximately in the United States, but since then, the enthusiasm of customers for the small logo on the three colors returned.

"We have taken three measures to restructure the activity: we stopped wholesale, entered into a partnership with Macy's, and we have set up the mark in range." We are "preppy" BCBG again! ", analysis Fred Gehring.The exclusive agreement with the chain of stores today brings one-third of its US sales.

European design team

In June, Tommy Hilfiger has published an annual turnover rose by 21 to EUR 1.6 billion, for a gross operating stable at EUR 270 million surplus. Half of the activity is conducted in Europe, 40 in the United States and 10 in the rest of the world. The design of the clothing is designed in Amsterdam for the European market and in New York for the U.S. market. "We have failed to merge design teams, but we eventually abstained." "Must be to ensure that the influence of European design is not too deep on a mark which is an American icon," said Fred Gehring.

Another forbearance, of size, the decision not to enter stock market early last year, on the eve of the "road show". "It was in January 2008." "It is the felt not really" tells the pattern of Tommy Hilfiger. Therefore, abandon a few weeks prior to the bankruptcy of Bear Stearns. A choice which he welcomed yet. Rather than Fund, as in the past, all crins growth, he prefers to concentrate on its balance sheet, réduire its debt and prepare the development of a business to be twenty-five years next year.