As the title of his favorite movie the adventure is adventure

The little game of "who was the first to take the Internet seriously", Stéphane friends has a strong asset in his sleeve. Evidence: his book "Find a job on the Internet", published by Presses of Management as early as 1996. That year, a large media French, anxious to see what is not yet commonly called Web siphon the classifieds market, sends a few leaders of the advertising agency BDDP a ride in the United States, which seems to be part this technological pandemic. Among them, Stéphane friends, then (young) pattern of the "marketing services" of the Agency to Boulet Dru Dupuy and small. This will be the shock. "I realized that this phenomenon would be a tidal wave," he recalled. What could not be doubted, however, is that the Web would now become the frame of his professional life. Thirteen years after this initiatory journey, at forty-nine years, the Finistérien moved to Digitas France commands, interactive communication of Publicis Agency.

In the meantime, the former advertising, which had been its classes at Euro RSCG and Publicis (already!) before joining BDDP in 1987, has multiplied the experiences in the Net-economy, which he has known the roaring twenties and the black years and dissected some of the workings in two other books ("Intranet, mode d'emploi" in 1997 and "Performance Web" in 2000). Become the Director General of BDDP Corporate on his return from the United States, it creates the interactive subsidiary before be hunted by the largest web French agency at the time, Fi System, "star of the new market" and "incarnation of the bubble in all its splendour". "I had been seduced by this concept of the marriage of a cabinet Council, an agency of communication and a software in a single society", he said. A concept paying since all large contracts fall into the anyway the start-up since voyages-sncf to Vizzavi, this another emblem of madness dot. 200 Upon his arrival, end of 1999, the number of employees grew to 900 six months later and action has soared, making virtually all holders of stock, him in the lead, very rich. Las! all apart in mid-2001. The return of stick is brutal.

A foray into cinema

The following year, Stéphane friends found a point of fall as Managing Director of DDB Corporate, where it only drags. Has always been passionate film it may review indefinitely Sautet, Truffaut and Lelouch , film tent adventure of production manager but includes faster than this kind of sport financially very risky is not for him. A few short films were shot, and a long with the young actress Mélanie Laurent, yet at the top of his glory. If he abandoned his dream to break into the 7th art, the CEO is readily impresario to talk about his film an original story of trafficking in caviar by a framework of business everything that there is more means.

After this film, the professional life of Stéphane friends took a more normal tower with his arrival in Business interactive in 2006, a year before Publicis puts the top hand to make the French bridge head of its new subsidiary, Digitas. Result of scenario remains to write. As the title of his favorite movie, "the adventure is adventure."